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1 result for “FSS (Advertising & Claims) Regulations, 2018 — truthful, verifiable, unambiguous”

GS-2Governance · 05 Aug 2026
Food Labelling and Misleading Claims in India: FSSAI, Organic Certification and the Consumer Protection Framework
A complete guide to India's food regulation ecosystem — from FSSAI to Jaivik Bharat, Advertising & Claims Rules to Organic Certification, and how one "100% Pure" label brought a giant like Dabur under regulatory fire. Earlier, food labels were treated as marketing space; now they are legal declarations — what is printed must be provable, what is claimed must be certified, and what misleads is punishable.